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The Evolution of a Newsletter

As with most things in life - Spotlight on SEO has evolved. I started this newsletter years ago to keep you informed on the latest SEO news. You may not have been a subscriber back then but if you were, you know that this newsletter has changed and evolved over the years.

What started out as a simple text email that had a few bits of SEO news has now grown into a large publication that other SEO experts and SEO Firms use as a resource. We are their source of solid information, insights and tips.

As the newsletter continues to mature and grow, I realize it has already evolved beyond what I expected. In response to your requests, the newsletter is getting bigger and bigger and is packed full of hot news, great tips and specific strategies.

In addition to SEO I now cover copywriting and marketing. I am teaching techniques to improve your site, your sales and your overall business strategy.

I am excited to announce the launch of a new e-zine with expanded content and even more value for you and your business. "Spotlight on Success: SEO & Marketing" will launch in November 2007.

Spotlight on SEO will continue as a free newsletter that will update you on the latest SEO news and trends. However, many of the new marketing columns and features will transition over to "Spotlight on Success: SEO & Marketing."

To thank you for your loyal readership I am going to offer a special discount on your "Spotlight on Success: SEO & Marketing" subscription - I'll talk more about that later. For now, let me outline the plan for the brand new "Spotlight on Success: SEO & Marketing".

In November 2007 with the launch of "Spotlight on Success: SEO & Marketing," you can look forward to:

Marketing Musings - A column that is currently in Spotlight on SEO. Look for expansion of this column with more specific step by step guidelines, examples of what is and isn't working and all the latest trends.

SEO News - You can always count on reporting of the latest news in the Search Industry. I will also continue to interpret the news and tell you what it means to you, and how it will affect you.

Resources - Great tools, services, sites and books that we use ourselves and you just have to know about. I'll be sharing some secret resources that I've never before released to the public.

SEO Tips & Advice - This column shares the little SEO tips that most people don't know. With SEO, success lies in the details and these little improvements that can create big impact. The new "Spotlight on Success: SEO & Marketing" will include an expanded Tips & Advice Section.

Q&A - I respond to your most pressing questions. This column will continue and will grow as long as the questions keep pouring in.

New!! Spotlight on Blogging - I've talked a lot about Blogging but I am now going to devote a whole column to everything you need to know about Blogging. How to use Blogs to increase your brand awareness and exposure, drive traffic and get more sales.

New!! Social Media Success - Another new column that will focus entirely on social media and how you can participate. I'll take you site by site through the hottest sites and teach you how to get maximum benefit from your Social Media campaign.

Special Offers - Save money and tap into opportunities not being offered to anyone else.

New!! Site Critiques - I will personally review various subscribers sites and publish it as a case study, so the lucky site owner gets a free and personalized evaluation of their site with suggestions for improvement and the other subscribers learn from these case studies and apply what they learn. I will invite subscribers to apply for Site Critiques and we work through the list of subscribers, featuring one Site Critique per issue.

And more as the "Spotlight on Success: SEO & Marketing" continues to evolve and change to meet your needs.

"Spotlight on Success: SEO & Marketing" is your primary resource for current and powerful SEO and marketing news, advice, tips and strategies.

Children learn by mimicking - they copy what they see and hear. Unfortunately growing a successful website business isn't as easy as copying what the successful sites are doing.

In order to truly get the same results, you need to understand not only what they do but why and how. "Spotlight on Success: SEO & Marketing" is designed to take you behind the scenes and give you that understanding so you can successfully grow your business.

What's more, most of what we cover is not difficult - our suggestions and strategies are things that are simple to implement that can have a big impact.

Benefits of a "Spotlight on Success: SEO & Marketing" subscription:

  • Stay current
    Where else can you get the latest news and proven strategies at such a low cost?

  • Save Time!
    No need to hunt and search for the marketing and SEO info you need - it's all organized in one source that is easy to read and understand.

  • No Risk!
    There is no commitment, you can cancel any time

  • Access to Special Opportunities and Deals!
    As a subscriber you can submit your most pressing questions to our experts. Also Free site critiques & Special savings

  • Confidence
    Feel confident in your knowledge and in knowing that you are on the cutting edge of the industry.

Special Offer:

"Spotlight on Success: SEO & Marketing" subscriptions is available for only $15.95 per month.

No that isn't a typo. I know I'm crazy for charging so little but I really want this to be a resource that people can easily access and not have budget issues be a concern.

Simply put, I need to be paid for my time, it takes so many hours to put this newsletter together and the amount of time grows each month. This newsletter is filled with valuable information that you need for your business. However, I don't want cost to be a barrier to you getting "Spotlight on Success: SEO & Marketing", so I'm keeping the price down.

Will I regret it and increase the price one day? Maybe, probably. But you don't need to worry. You'll be locked in at $15.95 per month!

I've had requests to limit the number of subscriptions I sell, so the info doesn't get out there into too many hands. I haven't yet decided if I want to do that. Lock in your subscription now so you don't miss out if I do decide to close the doors.

Order "Spotlight on Success: SEO & Marketing" now so you don't miss out on the latest news, tips and advice.

To Your Success,

Jennifer Horowitz
Director of Marketing
Jennifer@ecombuffet.com
Subscribe now

FAQ Related to "Spotlight on Success: SEO & Marketing"

What will be included in your free newsletter Spotlight on SEO versus the paid e-zine "Spotlight on Success"?
Free Spotlight on SEO Includes: "Spotlight on Success" Includes:
SEO news & updates SEO news & updates & what they mean to you
Marketing tip Expanded marketing tips
SEO Tip & advice Expanded SEO tips & advice
Q&A Q&A
Resources
Special Offers
Marketing articles
Site critiques
Blogging
Social Media

How often will "Spotlight on Success: SEO & Marketing" Come out?
There will be one issue per month and various emails with breaking news as needed (if news just can't wait until next issue goes out).

How will "Spotlight on Success: SEO & Marketing" be delivered?
For now it is an electronic newsletter (PDF). I will explore the desire for a print version and may offer a print version in the near future.

Is there a guarantee?
There is no guarantee, and no refund. Frankly there is going to be so much valuable information and you are only paying $15.95 per month, I cannot offer refunds if you are not happy. Although I will be very open to your feedback if you are unhappy. As a current subscriber of my newsletter you know the quality of the content and it's only going to get better, so I think we've established some trust. You are free to cancel at anytime, so if you are unhappy you don't need to continue.

Order "Spotlight on Success: SEO & Marketing" now so you don't miss out on this low introductory price.