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Did You Know? More than 8 out of 10 Internet users look on search engines to find information
and the products or services they want to buy
To get your site listed on top of Google, Yahoo, Bing and more, contact us for a no obligation SEO proposal or consultation.
What is SEO?
Search Engine Optimization or SEO is the process of optimizizing your website (making changes to the code and text) to properly convey your keywords and your site's theme to search engines -- so that you may be found using those keywords (typically you can expect bonus keywords, in addition to your main list to be ranked).
In order for your site to position highly in the major search engines, you must understand how the engines work and what they look for. Search engines rank sites based on algorithms, which are complicated mathematical equations. The algoritms typically take into account 2 major factors: unique content that is keyword rich and your site's link popularity (the number of quality incoming links to your site). Other importantfactors are: site architecture, your code and how "natural" your site is.
For people that are less technical, here is a simplified overview of how the engines rank sites: Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well.
Remember, some of the items on the list are more important and you may get multiple gold stars. No one knows for sure how the algorithm works, but we test and monitor the industry to come up with a technique that works well for getting sites ranked.
The number of gold stars you achieve will determine how well your site will rank. There are no shortcuts and there are no tricks (none that are safe to use and won’t result in trouble down the road).
Getting your site on the top of the engines is the foundation of any marketing campaign. If your site doesn't come up on top, you are losing traffic and sales to your competitors. To find out how you can benefit from SEO for $26 a day or less, contact EcomBuffet for a consultation or proposal.
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