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Need a presence on Facebook to build fans and communicate with your fans? Share news, information, allow them to opt-in to your site and more!
Facebook Fan Pages are a great tool to generate new leads and develop relationships with people to help grow your business.
There is some confusion about a Profile on Facebook, a Group and a Fan Page or Business Page.
Unlike groups in Facebook, Fan pages are visible to unregistered people and are indexed by the engines - which is another opportunity for you to come up in the engines.
The number of Fans you can have is unlimited (whereas the Friend limit is 5,000).
Pages are generally better for a long-term relationships with your fans, readers or customers.
Pages include links. Because the pages are public, you can get some link juice (link popularity).
You can send "updates" to fans whenever you want. It's a nice way of building a database of interested users. Send messages about new products, updated website, etc.
When someone joins a Fan Page, it's published in their News feed for all of their Friends to read (unless they have turned this off). This helps spread the word about your Fan Page.
A Fan or Business Page is designed to promote a business. It can be used to share simple information like your business hours, contact information and product/service offerings. It can also be used as a marketing tool.
If you design a fun and graphically appealing Fan Page that is designed to capture leads and promote your business well, it can be a good tool for generating new leads.
You don't have to have a Facebook profile to have a Fan/Business page BUT if you want some of the added features to enhance the page, then you do need a profile. You don't have to be active and look for old high school or college friends or play any of the games or other things people do on Facebook. You can use Facebook simply as a business tool. You just need a simple profile with your name and a link to your website and then the Fan/Business page can be set up with all of the added benefits.
Anyone can set up a Fan page, but to get the most out of it with the added features, you need to know HTML.
A recent study (The Sysomos study) found a strong correlation between amount of content (notes, links, photos, videos and custom pages/tabs) and number of fans.
If you are looking to really grow your Fan base, you need something more than a standard Fan page. To request a quote and see sample pages we have designed, please call us at 562-592-5347 or email jennifer @ ecombuffet.com. We also offer Facebook marketing and Facebook ad services.
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I love my fan page!!
